It’s a confronting question – our inevitable departure – and while many of us have made plans for our assets and other responsibilities, few have contemplated their online presences. If you are active online, a digital will is a... read more

Social media is still so bright, shiny and new. Everybody wants a piece of it. Yet not enough people take time to learn there’s more to a social media strategy than tweeting what you ate for lunch. If you’re serious about social media,... read more

Facebook founder Mark Zuckerberg’s sister, Randi, recently shared a personal photo on Facebook. Just with her friends, of course. But she tagged a few of the people in the photo, which meant it was sent to all their newsfeeds as well. And... read more

Why is it that bad news spreads like wildfire, but a rebuttal barely registers? Worse still, when the average web visitor has finished rubber-necking your social media train wreck, the “experts” and commentators are next in line. So... read more

As familiarity with social media grows, customers’ expectations about how organisations will use these channels are evolving, a new report from Gartner has revealed. In fact, according to the report, organisations that refuse to communicate... read more

First impressions count. Smart businesses know those impressions extend to their online presence as well. Did you know it is really easy to add a bit of personality to your Twitter profile? The right Twitter background tells people a lot about... read more

Back in 2010 when Facebook launched email addresses for your profile, the new service didn’t exactly set the world on fire. That all changed this week when Facebook quietly changed the default email address displayed on your profile from the... read more

With the dust finally starting to settle around the Facebook IPO, the time has come to turn our attention to something new. I’m always being asked what the next big thing is going to be in social media.My first response is always ‘ if... read more